Butterfly Report

Research report - direction, design and artwork

About the Project

The report was commissioned by the Butterfly Foundation and written by Deliotte Access Economics. It’s creation, elevated eating disorders as a serious public health issue nationally, which in turn helped secure much needed Government funding.

The report is now considered to be the new starting point for policy and program development for Eating Disorders nationally and is the first of its kind in the world.

Misc by design was engaged to present the research and findings in a compelling and easy to understand report. Working collaboratively with Primary Communications, we developed a unique style and approach that grabbed a lot of attention.

The report’s launch secured 14 TV news and current affairs programs, 134 radio news programs, 18 print newspapers, 201 online versions. #payingtheprice generated 230 tweets, 192,672 impressions, and reached an audience of 85,595.

Client: The Butterfly Foundation

Task: Creative direction and design

– Design
– Artwork
– Presentation
– Production + digital printing

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